The guide briefly explains the different kinds of crowdfunding, focusing on reward crowdfunding and explains which companies are more suited to the approach and at what stage.

It then runs through a step by step guide on how to launch a campaign, communication tips to grow the community, and advice on pitching the rewards to encourage more people to donate.

It is aimed at MSMEs looking for alternative financing given that in the region, accessing finance presents mryiad challenges for small and medium businesses… more