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Beneath all the glamour and glitz of start-ups that raise Millions and Billions of Dollars in funding lies hard work, determination, and dedication of their founders.

Indeed, Entrepreneurship is as much about gritty persistence as it is about having a good idea and crystallizing the idea into action with the help of a committed team. It is not always the case that entrepreneurs would have it easy and find backers and funders willing to bankroll their ventures.

For every Flipkart that raises Billions lie a hundred other start-ups that fall out of the race at different stages in the start-up lifecycle.

This means that any potential entrepreneur must take into account several aspects or pitfalls to avoid if they are to enjoy continued success in the marketplace and if they are to ensure that their ventures become profitable and turn into successful companies… more

(MSG)