As a capacity building instrument, LDN’s main endeavor is to assist target groups to improve their competencies and develop their potentials on the human, organizational and institutional levels and to enable them make a difference in the lives of the communities they serve.
Our perception of Capacity Building is not limited to the ability to take an active role in social well-being, but it is also related to the overall positive impact that nonprofits can make.
While Capacity-building is defined as the "process of developing and strengthening the skills, abilities, processes and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world," LDN’s essential ingredient in capacity-building emphasizes a transformational approach that is generated and sustained over time from within; a transformation that goes beyond performing tasks to changing mindsets and attitudes.
We see Social Marketing as an approach to develop activities aiming at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.
Hence, our primary goal is to increase awareness, improve knowledge and alter attitudes through:
- Understanding the target audience and see things from their perspective
- Having a clear perception about what the target audience would like to achieve
- Defining the benefits and outweighing the costs or barriers to doing it
- Using a combination of activities in order to encourage people to achieve the desired action
In this context, our Social Marketing methods seek to develop and integrate marketing concepts to social change aiming at influencing behaviors that benefit individuals and communities for the greater social good seeking to deliver competition-sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.
LDN’s Networking Practice ‘Starts with a Goal in Mind.’ It is not only to facilitate the links between individuals and/or institutions; but it also includes building effective relationships among people to add value to community life.
Consequently, the advantages for members include the enhancement of solidarity and support, the increased access to information and visibility, and the exchange of expertise and resources.
While technical expertise is mainly developed to keep up with change, LDN’s ultimate goal is to create a safe and productive social environment where people can act, perform, and realize efficiently.