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Ali Houry

Email: ali.houry@hotmail.com
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Basta el Tahta, Istiklal Street, Fawwaz bldg - Beirut Lebanon Phone number: 00961-3-898725 – Email: ali.houry@lau.edu.lb ali.houry@hotmail.com Ali Houry OBJECTIVE Seeking a challenging position in a professional organization emphasizing my business skills and other disciplines with opportunities for advancement. PERSONAL INFORMATION  Date of Birth : 31/07/1986  Gender : Male, single  Nationality : Lebanese EXPERIENCE December 2009- December 2010 Food & Drugs Corporation (FDC) Junior Brand Manager (handling GSK' account) GSK Portfolio: Sensodyne, Aquafresh, Corega, Parodontax, Breathe Right, Corsodyl and Biotene.  Preparing the annual portfolio plans including sales & purchase forecast, marketing activities & budgets, profitability & price structures  Analyzing retail audit data to monitor portfolio performance and recommend action plans accordingly  Conducting New Product Development feasibility studies  Managing all marketing plans and campaigns through negotiating group contracts with the agencies and promotional companies.  Interpreting stock situation and placing orders accordingly to ensure sufficient stock and buffer stock to achieve desired targets.  Planning and coordinating the stock ordering process in compliance with the annual sales forecast, in coordination with the Finance Department. This task includes the preparation of the purchase orders, shipping, costing, etc…in order to ensure the timely arrival to the company warehouses.  Preparing local trade promotions taking in consideration budget constraints and allocating budgets among different channels and Key accounts in order to maximize the visibility and sales.  Pursuing collaborative initiatives with other departments that enhance the status of the brand and its capacity to increase sales volume.  Planning and implementing sales according to agreed budgets and plans as well as customer retentions and development.  Conducting trainings to Sales Representatives and Merchandisers on new SKUs for better understanding and handling.  Preparing regular quantitative and qualitative reports regarding the performance of product lines.  Conducting intensive market visits with sales representatives to stay updated with the market dynamics and competitive activities and making sure that plan-o-grams and displays implementation are as per planned.  Following up and supervising the Medical Representatives responsible of promoting GSK’s products (Sensodyne, Corega, Parodontax…) among dentists  Preparing and managing conferences for dentists in order to introduce or explain about SKUS with the collaboration of the Lebanese Dental Association. Achievements:  Achieving 105% YTD from the annually target taking in consideration that the annual growth was 20%.  Placing a distribution amelioration plan to better penetrate the Lower Trade Channel with a specific range of SKUs from Sensodyne. The positive results were clearly reflected in the direct distribution figures as well as market statistic figures.  Recommending the launch of a new major Sensodyne NPD (Sensodyne Rapid Action), based upon a prior local market study which was completely successful as reflected by dentists’ perception and the high in market sales accompanied by a fast shelf offtake.  Countering the action and overachieving in Corega sales even after the discontinuation of the best seller SKU due to medical issues. May2009- July2009 Lebanese Transparency Association (LTA) Internship  Working on Campaign Finance Monitoring Project March 2008 – April 2009 Path Solutions Business Analyst  Participating in several missions to Kuwait to assist senior consultants in collecting business requirements and clarifying system workflows.  Translating the projects’ business requirements into business specifications  Preparing training manuals and assisting clients during the execution of the test scenarios and test scripts. Summer 2006 Fransabank (2 months) Branch Intern  Gaining more insight regarding the banking and financial activities  Trying the different functions of the branch (Teller and CSO) EDUCATION 2007– 2009 Lebanese American University (LAU) MBA 2004–2007 Saint-Joseph University (USJ) BA in Business and Management 1997–2004 Lycée Abdel Kader (LAK) Lebanese baccalaureate part II (Economics) and French Baccalaureate SE 1989–1997 Lycée Verdun Primary school LANGUAGES Arabic, French and English (read, written and spoken) COMPUTER SKILLS Highly skilled in MS office applications (Word, Excel & PowerPoint) along with Internet research skills, visual basics, data base, SPSS INTEREST AND ACTIVITIES Reading , Sports (basketball, football and swimming) REFERENCE Available upon request

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