Activities

Projects

Feb 01, 2022 - Jan 31, 2024

mYOUth Digital Marketing Leaders for SDGs

Title: ‘YouCome' – mYOUth Digital Marketing Leaders for SDGs
Date: Feb-2022 to Jan-2024
Location: North Macedonia, Albania, Italy, Montenegro, Poland and Lebanon
Donor: ERASMUS+
Budget:: €159,325 EURO

This project YouCOME is built upon the results, experience basically gained from “Youth Marketing Policy Makers for Sustainable Development [YouMUST]” project which has been selected as a "Success story" and “Good Practice” by a panel of experts from the Directorate-General for Education, Youth, Sport and Culture of the European Commission.

The main aim of Erasmus+ CBY project “mYOUth Digital Marketing Leaders for Sustainable Development [YouCOME]” is to generate and disseminate knowledge regarding sustainability and social responsibility, providing youth with non-profit Digital Marketing mix and Social Media tools for the implementation of Sustainable Development Goals. The target group - youth will be provided with non-profit Digital marketing ‘8Ps’ mix and Social media tools focused on increasing the pressure on public authorities and the business sector to implement Sustainable Developments Goals through using the most effective promotion tool - Smartphones.

It’s a two years’ project. It will support youth from 18 to 30 years old and anyone over 18 years who will meet the criteria needed for successful project realization and have a basic marketing knowledge, experience and familiar with digital technology.

YouCome mainly seeks to offer opportunities to participants to enhance their digital skills in line with the new European Green Deal, respecting EU’s Europe 2020 Growth Strategy and contributes to the implementation of the EU Youth Strategy (2019-2027) including the 11 European Youth goals, focusing on the goals related to Sustainable Green Europe, Quality Learning and Quality Employment for all.

Moreover, this project will arise knowledge for SDGs − Environmental, Economic and Social well-being for today and tomorrow. In addition, to reinforce and priorities of Europe 2020: Smart, Sustainable, and Inclusive growth. As well as to discuss the concept of the European Green.

Therefore, the partners will have national trainings and a Non-formal education for own members and participants from Associated partners. They will invite the representatives of other NGOs, Universities; Business community and/or Local authorities. Than will organize online, locally, regionally and/or national dissemination four (4) events as they are proposed in the dissemination section.

The Consortium is comprised of: 
- MARKETING GATE, North Macedonia
- Instituti WISDOM, Albania
- Associazione InCo, Italy
- CEP, Montenegro
- Institute for New Technologies, Poland
- Lebanese Development Network (LDN), Lebanon