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The criteria for choosing our 30 Under 30 is somewhat different to other lists. Among other things, for founders, we consider factors such as how established they are, their scalability, and the project’s commercial viability, and for employees, we look at their scope, expertise, and influence.

But actually, many of the elements that go into choosing our final 30 are not quantifiable. For example, we uncover the candidates’ missions and how committed they are to being a force for good and sustainability in the world.

What impact do they want to have on their communities? We look for the innovators introducing new concepts to the Middle East or accelerating the use of new technologies. How disruptive are they? The inventors, the thinkers, the creatives. What are they contributing… more