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Topic: Unlocking Digital Marketing
Date:
19-Oct-2019
Location: Louis V Hotel, Dbayeh
Timing:
10:00am - 1:00pm
Registration Fee:
$100.00
Service: Welcome Drink & Coffee Break
Registration Deadline: 10/12/2019

 


Unlocking Digital Marketing Workshop

Outline

Introduction 
The workshop is designed to coach, train and assist individuals with basic knowledge of the digital marketing landscape to familiarize themselves with key elements and skills needed to propel their business towards functional capacity. The attendees will walk away with a clearer comprehension of the digital marketing speak used in the market and would consequently allow them to better communicate their needs internally to their staff and externally to their suppliers.

Learning Objectives or Outcomes:
- To develop an understanding of the digital ecosystem and its impact on business
- To understand content marketing strategies
- To assess the potential of online advertising according to products and targeted audiences

Target Audience
- Business managers in charge of the development of the organization
- Marketing managers looking to promote their business using digital tools and techniques
- Individuals wishing to develop their online skills and their understanding of how marketing on digital channels takes place.

Program

09:30 - 10:00 Welcome Drink
10:00 - 11:15 Session 1 - Marketing & Social Media
11:15 - 11:45 Coffee Break
11:45 - 13:00 Session 2 - Social & Digital Advertising

Session 1 Content
- The elements of the Digital Ecosystem
- Introduction to Content Marketing
- Dos & Don’ts of Content Marketing
- Content Plan & Content Types
- Case Study

Session 2 Content
- Choosing the right Social Media channel for your activity
- Evolution of Digital Advertising
- Search Engine Optimization
- The various Advertising Platforms

Cancellation Fee: $100 USD After Saturday October 12th, 2019

Trainer: Patrick Chemali
Mr. Chemali is the founder and CEO of Sharp Lemon a consultancy firm specialized in digital transformation and online communication. Patrick started his career with telecom operators such as OGERO Telecom and France Telecom Lebanon (Cellis) where he pioneered work in developing online communication channels for each, and until 2011 was leading Alfa Telecommunications Web Team into the modern era of using digital media for customer centric service. Since, he offered his consulting and training services under Sharp Lemon to over 75 local and international companies, helping them bring their business up to speed for the digital age within the scope of Digital Transformation, Social Media Management, Online Crisis Management, Quality Assurance and Product Management. Since 2014, he has been collaborating with several EU funded projects such as PPRD SUDII & SSR-EU managed by CiviPol, and SPRING managed by Action Global Communications by offering capacity building services, digital communication expertise and digital transformation consultancy to EU lead programs aiming to help public sectors across 7 countries in the Mediterranean. Patrick is also a seasoned facilitator. Alongside his private training and coaching work, he has collaborated with training centers such as Tamayyaz in Beirut and Potential in Dubai to offer various self improvement skills in Public Speaking, Time Management, Telecom for Non-Techies, Creative thinking and Problem Solving, as well as Conducting Efficient Meetings. As a university lecturer, he currently teaches two courses on ‘Masters in Web Science’ and ‘Digital Economy’ at the Faculty of Economics at the St Joseph University  (USJ) in Beirut.

 




 
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