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Topic: Introduction to Advocacy: Basics & Fundamentals
9am - 5pm
Registration Fee:
Service: 2 Coffee Breaks & Lunch
Registration Deadline:


Introduction to Advocacy: Basics & Fundamentals

Advocacy starts when a core group of people who share concerns about a particular issue decide to create a certain change in society by committing time, expertise and resources.
Since advocacy core groups, objectives and environments vary widely, the advocacy process is more like a network than a step-by-step process.
This seminar provides a mix of theoretical inputs and practical exercises that will enable participants to build their understanding, develop their skills, and effectively plan and perform as real and professional advocates.

Learning Objectives
• To introduce advocacy concepts, identify the major skills needed and show how it relates to the day-to-day experiences
• Provide insight on public policy opportunities, constraints and successful advocacy plans
• To provide a practical introduction to the key tools and methods used in advocacy including issue identification and analysis, power  mapping , lobbying and influencing, building alliances and increasing public outreach 

Target Audience
• Practitioners with some experience who want to increase the social impact of their causes
• Communication officers and consultants responsible for expanding support base
• Campaign leaders involved in mobilization, networking and outreach

Program & Outline

9:00 - 9:30: Welcome Coffee
9:30 - 11:00 Session I: General Guidelines
A. Definition
B. What Advocacy is not
C. Why Advocate..?
D. When to use it..?
E. The 5 Approaches

11:00 - 11:30 Break

11:30 - 13:00 Session II: The 6 Parameters
A. The 5 General Rules
B. The 3 Strategic Dimensions
C. The 7 Principles
D. The 6 Avenues
E. The 6 Roles of an Advocate
F. The 6 Best Practices

13:00 - 14:00 Lunch

14:00 - 15:15 Session III: Advocacy & Society
B. The Ways to Change Behavior
C. The Advocacy Cycle

15:15 - 15:45 Break

15:45 - 17:00 Session IV: The Advocacy Cycle (Continues)

Cancellation Fee:

Trainer: Amin Nehme
Mr. Nehme has successfully combined his business knowledge and his interest in the social service field and made of this marriage a valuable mixture. Owner of ServiLine Ltd., a marketing management agency established in 1997, recognized for offering business development programs to Small and Middle Enterprises (SMEs), he is founder and president of the Lebanese Development Network (LDN), which provides capacity building and marketing strategies to the non-profit sector. In addition to studying at the American University of Beirut (AUB), the Lebanese-American University (LAU) and Notre Dame University (NDU), Mr. Nehme successfully completed a professional development program in leadership, "The Strategic Leadership Simulation – Mobilizing People and Organizations", which adopts the leadership paradigms developed by Harvard and Princeton Universities; the program was offered by Cambridge Institute for Global Leadership (CIGL). Between 2001 and 2006, Mr. Nehme served as the International Program Coordinator for Auxilia-International. In 2007, Mr. Nehme was contracted to be the Program Developer of the Lebanon Education Aid Fund (LEAF) -- the development organization of the General Secretariat of the Catholic Schools in Lebanon. Later he became the Project Manager for the Middle East Partnership Initiative (MEPI) – Lebanon Alumni Association (MEPI-LAA). In 2009, he was a consultant for The International Research and Exchange Board (IREX). In 2011, he was contracted by the MEPI Near East Affairs Bureau at the U.S. Department of State to manage the MEPI Alumni Network Chapter program. Mr. Nehme served as a consultant to Notre Dame University (NDU), the Lebanese Emigration Research Center (LERC) and the USAID Lebanese Business Linkages Initiative Project. Recognized as a "non-profit entrepreneur," Mr. Nehme’s effective proficiency in communication, marketing and fundraising has helped him secure more than $3.5 million for relief, development and educational programs. With his extensive background in training, coaching and consulting, Mr. Nehme provides his services to several prominent local and international organizations where he participated lately in the design and implementation of a campaign on Access to Information (ATI) in association with the World Bank Institute and the Communication, Out-Reach and Marketing Expert in the labor policy project of the Swiss Agency for Development and Cooperation (SDC) in five MENA countries. He is the Coordinator and lecturer on Fundraising, Social Marketing and Organizational Leadership at the “NGO Capacity Building Program” at the Lebanese American University (LAU) as well as a lecturer on Educational Leadership at USEK University.










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