Fundraising Communication Tools
'Writing Effective Letters to Donors'
Writing a letter is easy; but writing a convincing and purposeful letter is definitely not..!
However, sending out solicitation letters is simple, but this does not guarantee that you will reach your fundraising goal. This is why a good solicitation letter will certainly create a good impression on the other party and may work wonders in your endeavor while seeking support by increasing your chances for a donation or even a pledge.
In return, Thank-you letters are one of the most important communication tools that a donor receives from you. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for their gift. As a bonus, they increase donors’ loyalty, strengthen relationships with them and increase your chances of receiving more gifts in the future.
Who Should Attend:
- Fundraising managers engaged in the resource development of the organization
- Campaign managers in charge of the fundraising operations
- Communication officers responsible for cultivating opportunities and relationships
By attending this seminar, you will learn how to:
- Deliver relevant content for an impressive message
- Articulate significant substance that creates interaction
- Convey credible material for long term involvement
9:00 - 9:30: Welcome Coffee
9:30 - 11:00 Session 1: Writing Solicitation Letters
1- Why People Respond to Fundraising Letters
2- Questions a Recipient Might Ask Himself
11:00 - 11:30 Break 1
11:30 - 13:00 Session 2: Writing Solicitation Letters
1- Features of Fundraising Letters
2- The Writing Techniques
13:00 - 14:00 Lunch
14:00 - 15:15 Session 3: Writing Thank you Letters
1- Features of ‘Thank you’ Letters
15:15 - 15:45 Break 2
15:45 - 17:00 Session 4: Writing Thank you Letters
1- The Writing Techniques
50% After April 15, 2017
100% After April 22, 2017
Trainer: Amin Nehme
Mr. Nehme has successfully combined his business knowledge and his interest in the social service field and made of it a valuable mixture. Owner of ServiLine Ltd., a marketing management agency established in 1997, recognized for offering business development programs to Small and Middle Enterprises (SMEs). He is founder and president of the Lebanese Development Network (LDN), which provides capacity building and social marketing strategies to the non-profit sector. Mr. Nehme acquired a BA in Political Science from the American University of Beirut (AUB), a BS in Marketing from the Lebanese-American University (LAU) and followed his MBA in International Affairs and Diplomacy at the Notre Dame University (NDU). He completed as well a professional leadership development program, "The Strategic Leadership Simulation – Mobilizing People and Organizations", which adopts the leadership paradigms developed by Harvard and Princeton Universities; a program offered by Cambridge Institute for Global Leadership. Recognized as a "Social Entrepreneur" with effective proficiency in communication, marketing and fundraising, he succeeded to secure significant funds for relief, education and development projects. With his extensive background in training, coaching and consulting, he provided his services to several prominent local, regional and international organizations and served as an expert and as a national director for a series of projects funded by both the EU and the US. In 2017, Mr. Nehme joined the ‘Global Thinkers Forum’ (UK) for their international mentorship program.