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Topic: Social Media Strategies
Location: To Be Determined
9:00am - 5:00pm
Registration Fee:
Service: Lunch & 2 Coffee Breaks
Registration Deadline:


Social media is no longer considered 'optional' in the organizations’ communication plan. Engaging in social media becomes a transformational must for modern organizations to demonstrate a proven return on investment through monitoring, measuring and reporting on Social Media activity.
This course introduces you to the strategic approach organizations may lead from the minimal exposure to the highest engagement at all levels including online interaction, building relationships, developing business opportunities, supporting marketing strategies and involving communities.  
You’ll learn how best to bring all stakeholders together, plan a strategy to integrate social media into your long-term goals and understand how social media can help transform your business.

Learning Objectives
• Demonstrate an understanding of the importance of Social Media for your organization
• Develop a clear Social Media Strategy
• Explore how to build, manage and monitor online reputation
• Plan how to engage with new and existing stakeholders online
• Monitor, measure and report on Social Media ROI for improved results

Benefits: Following this training course, you will understand:
• What makes a media social and what are its drivers
• Social media demographics and brand engagement
• Best practices, ethics and related legislations
• Major techniques and tools for benchmarking your online presence
• Steps in creating a social media strategy for your business or brand

Program & Outline

9:00: Welcome Coffee

9:30 - 11:00 Session 1 - Social media overview
• Understand the current social media landscape
• The existing marketplace
• Basic principles behind using Social Media
• Trends and latest developments
• Case studies and examples of who’s doing it well – and who’s not!
• The challenges and opportunities presented by social media
• Overcoming resistance to change

11:00 - 11:30 Coffee Break

11:30 - 13:00 Session 2 - Developing your social media plan
• Measure the success (or failure) of your current social media efforts
• Reciprocity and Sharing of information - How do you determine the ROI?
• Crowdsourcing - what it is and how you can use it
• How to use social media for enhanced search engine visibility
• Ways to implement the technology internally for improved growth and profitability
• How to get the best out of online video, podcasts, discussion forums, wikis and blogs
• Developing your Key Performance Indicators

13:00 - 14:00 Lunch

14:00 - 15:15 Session 3 - Build your monitoring system
• How to conduct an internal social media audit
• Which social media tactics you should use for your customers and employees
• Easy ways to establish your own ‘social monitoring system’
• Learn how to analyze your data by collecting and collating social media information
• Applying your ‘market intelligence’ to improve your social media marketing strategy

15:15 - 15:45 Coffee Break

15:45 - 17:00 Session 4 - Build your monitoring system (continues)
• Specific metrics you can use to shape your own social media monitoring activity
• Simple, free and low-cost social media monitoring tools
• How to present your social media metrics to senior people so they understand its value
• The danger signs you need to keep an eye out for

Cancellation Policy:
50%  Two weeks Prior to Event
100% One week Prior to Event



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