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The State of Social Media in the MENA Region - 2018

Social media use in the Middle East has reached its peak especially in countries such as the UAE. which recorded the highest social media penetration ever estimated by 99% in 2018. Saudi Arabia also recorded the highest year-over-year growth in the number of social media users with a rate of 32%. All these indicators and more reflect the vital role of social media in the Middle Eastern’ life.

Social media marketing has grown to become an essential part of every firm’s strategy. In order to expand its reach and enhance their products and services.

Cast a quick glance at the state of social media use across the MENA region:

Social Media Usage and Statistics in KSA, UAE, and Egypt:
• Egypt has the highest number of Facebook active users (35m), followed by KSA (11m), and then UAE (8.5m).
• KSA has the highest number of Instagram, Twitter and Snapchat active users (12m, 11M, and 14M, respectively).
• Males dominate the use of all social media platforms in the three surveyed countries. Except in the KSA where Snapchat female active users are more than males (6.5m versus 5.5m)... more

(Digitalmarketingcommunity)


 
 
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