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Zoom In: Soumaya Merhi, General Manager - TAQA Bakery, Lebanon


Born in Montreal, half German, half Lebanese, Soumaya Merhi was raised in the North of Lebanon in Tripoli and El-Koura.  At the age of 16, she received a scholarship to attend United World College, USA, where she completed her international baccalaureate. She then completed her undergraduate degrees in Anthropology and Sociology with a specialization in social economy & a graduate diploma in business administration in Montreal.  Prior to TAQA, her experience mainly was in the organic dried fruit and nut industry and was trained by a Japanese pastry chef.

Soumaya Merhi, passionate about health snacks and leading an active lifestyle, had shyly come back to Lebanon in 2013 to bring her passion home. She started experimenting on natural energy bars and healthy cookies that would be inspired from what she loved the most in her childhood, dates, maamoul, and vermicelle. Then, an artisan bakery and mornings spend at Souk Et Tayeb, she started distributing her products in the Lebanese market, urging shops to give a chance to a product made in Lebanon and this is how TAQA started.

In the years that followed, Soumaya took the time to refine and perfect the recipes we know today, boasting its outstanding quality and its “côté Libanais”. She would soon inspire distributors across the Middle East to carry her brand, TAQA.

Today, TAQA brings life back to Lebanon’s saturated trade. A company that believes in quality, consistency, and standards mirrors across TAQA’s products to the well- being of her team. She stands strong in the face of manufacturing. Passing her positive energy, TAQA, to whoever she meets, TAQA snacks are proudly made in Lebanon.

(cciat.org.lb)


 
 
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