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The Power of Novelty and Fake News: Lessons for corporate leaders

Opinion: Social media is awash with stories, quotes and pictures that simply aren't true. But there's a reason they spread, writes Oliver Schutzmann, CEO of Iridium, an investor relations advisory

People are more likely to repeat and amplify a lie than the truth: that is the finding of the largest-ever study of Twitter posts and re-tweets.

“Falsehood flies and the truth comes limping after it” wrote the great 18th century satirist Jonathan Swift. His observation, based on London coffee house gossip and political pamphleteers, has been shown to be even truer in today’s world of social media and digital communication.

People are more likely to repeat and amplify a lie than the truth: that is the finding of the largest-ever study of Twitter posts and re-tweets. The study, conducted by researchers at MIT, measured 126,000 separate news stories tweeted by over three million people in some 4.5 million separate tweets between 2006 and 2017.

The stories were checked using six separate fact-checking services, and comprehensive controls and safeguards were used to ensure the integrity of the data and the findings. The research has been published in the journal Science and has received widespread endorsement from academic peers… more

(arabianbusiness.com)


 
 
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