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Manal Ghosh

Email: manalghosh@hotmail.co.uk
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Manal Ghosh

Doha, Qatar

manalghosh@hotmail.co.uk, 0097466882609 

Work Experience

(Aug 2011- Nov 2013) Head of marketing department- Group Marketing Head

Nehmeh Corporation, Doha- Qatar

Nehmeh group- Construction division (Generators, light equipment, power tools, fixing systems, surveying equipment), Wood working machines (CNC machines),  Garage equipment and accessories, wood and automotive paint, Heat exchangers’ manufactory, IT solutions (Security systems, asset tracking and ERP) and lately F&B business(launching a new business)) handling the position for Qatar and Bahrain

·          Develop, implement and manage the marketing strategies creating a value for the company and the whole group

·          Develop annual marketing plan and budget in conjunction with each division’s sales and after sales department

·         Develop and implement a company-wide sales and Marketing plan while creating the Corporate identity and working on the company’s image  

·         Oversee marketing communications and events: including branding, public relations, advertising, content management and trade shows (Open house for wood working machines, Project Qatar 2012 and 2013, Diafa 2011, Made in Qatar, MEP Bahrain and several technical and informational seminars) in addition to marketing campaigns, Launching new products in Qatar and Bahrain, seminars and events, website and social media and associated trade publications

·         Head hunting and recruiting key members of the team, in addition to maximizing their true potential through guidance, training and mentoring

·         Acting as a spokesperson of the group and handling all the PR activities

(Jul 2010- Aug 2011) Marketing Communication

Sakr Holding, Halat- Lebanon

Sakr Power Generation- Power generators and Power stations (Lebanon, Dubai, Qatar, Egypt, Nigeria, Sudan, Russia, Germany and Iraq)

Sakr Lighting and Sakr Real estate (Lebanon)

·         Carried out Strategic planning for promotional campaigns (creative idea, planning, execution phase)

·         Managed and briefed the graphic designers in daily operations for all visuals and marketing material developed

·         Produced, updated and edited all corporate and promotional presentations, products’ catalogs and other communication tools (special leaflets, mini- catalogs), in addition to producing publicity materials ensuring adequate branding

·         Managed and supervised Sakr booths in fairs

·         Coordinated the advertising and communication functions (external and internal), establishing the identities and images of all the Group’s products and services, developing & implementing ATL & BTL marketing

·         Promoted sales of products and services and creating long-term brand awareness and equity through practical PR communication strategy for the group

·         Managed the entire group’s websites (Power Generation, Lighting, Power Rental and Real estate).

·         Produced the annual advertising and media plan and budget

·         Organized several promotions and their related communication campaigns, in addition to planning and developing national awareness campaigns

(Nov 2008- Jul 2010) Marketing and Event manager

We Group, Beirut, Lebanon

One of the major players in the Cultural and artistic events scene in Lebanon since 1980, Concerts, theatrical plays and many more

·         Managed the event of the opening ceremony of Beirut Souks in Solidere- Beirut; from devising the event concept, getting an international performing artist, Jean Michel Jarre communicating with his management, planning and managing the logistics of the event and the venue, pre and post event communication, ticketing, press conference

·         Organized events, from planning stages to the actual day of the event (Pietragalla, Peter Pan, Chantal Goya, Les Petits Chanteurs A La Croix de Bois and other)

·         Conducted marketing research and managed Customer relations

·         Marketing events and enhancing the company’s image

·         Communicated and Coordinated with artists’ management

·         Created a new concept for We Group’s communication means, using ATL activities, e-marketing and social media planning gaining more reach to the targeted audience

·         Set media plans and bookings (ATL and BTL)

·         Prepared proposals for corporate events and National Congress (Ministry of Economy & Trade- Insurance Control Commission)

·         Planned and coordinated the development of the ticketing program

(Dec 2005- Oct 2008) Marketing manager

Planet Food World, “PFW”, Jounieh, Lebanon

·         Business development and marketing plans “Planet Food World Corporation”- a US Delaware corporation developing first of its kind projects related to Livestock and meat processing industries.

·         Carried out the marketing and field researches

·         Developed the corporation’s goals and objectives

·         Conducted SWOT analysis of the whole project and carried out feasibility studies and the estimated cash flow

·         Developed the marketing plan and advertising campaign for “Fruttaroni” an organic pasta at “World presentation LTD” 

 (2002-2005)               Event coordinator for the Arts Department     

American university of Technology, Halat, Lebanon

·         Planning all the department’s events such as theatrical plays, arts exhibitions, open house, concerts and end of year shows

·         Managing recreational and social activities on campus

·         Planning and coordinating with the faculty members, for the courses offered at the department.

Education and training

(2010)                         MBA, Marketing and Advertising- with Honors

                                    American university of Technology, Lebanon

(2005)                         BA, Management Information System

American university of Technology, Lebanon

(2000)                         2 years, General Biology

                                    Lebanese University- Lebanon 

 (Sep 2013)               Leading, facilitating and managing Organizational change

                                    Meirc Training & Consulting

 (Mar 2013)                Managing People

                                    Meirc Training & Consulting

 (Dec 2012)               Balanced Scorecard

                                    Dr. Robert Kaplan- Qatar

(Nov 2012)                Managing the Business

                                    Meirc Training & Consulting

(July 2011)                Customer Relationship Management

                                    Intek Solutions- Qatar

(November 2009)     Situational Leadership “STARMANSHIP”- Lebanon

OTHER ACTIVITIES 

(May -Aug 2009)     Assistant Director- American university of Technology, Halat

Assisting and planning the flow of work for the end of the year annual event: “Homage to Pink Floyd” that was held in August 28, 2009 at the Byblos Harbor

(2002-2004-2005)    Executive producer, American university of Technology, Halat

Worked on the development of different theater plays that brought together students from different majors and years

(May 2004)                Production manager, American university of Technology, Halat

                                    Produced and developed a theater play called “Pablo Neruda’s Revival”. This play was in the executed as a memorial for the poet Pablo Neruda. With the collaboration of the Chilean Embassy in Beirut

Languages

  • Arabic, English and French

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