Yasmeen N. El Saghir PERSONAL DATA _____________________________________________________________________________________________ Date of Birth: April 23rd, 1987 Nationality: Lebanese, American Permanent Address: Beirut, Lebanon Phone Number: +961-3-752355 Email Address:
[email protected] EDUCATION _____________________________________________________________________________________________ 2009- 2010 University of Warwick, Warwick Business School Coventry, United Kingdom MSc in Business and Management (Accredited by Association of MBAs, MBM awarded) Relevant coursework: Marketing, Operations Management, Economics, Corporate Finance, Strategy Analysis and Practice, Financial Analysis for Management, Foundations of Corporate Performance, and International Business. 2006-2009 American University of Beirut Beirut, Lebanon Bachelor in Public Administration Minor in Communications 1990 - 2005 Rawdah High School Beirut, Lebanon Lebanese Baccalaureate: Economics and Sociology PROFESSIONAL EXPERIENCE _____________________________________________________________________________________________ June 2010 – August 2011 BLC Bank, Fransabank Beirut, Lebanon Position Held: PR and Communications Officer - Marketing • Managing the bank’s corporate communications agenda ( execution of media plans, corporate ads, setting the yearly marketing plan, visual and brand identity campaigns) • Event planning and organization: press conferences, exhibitions, internal and external bank events • Liaise with advertising agency on the research, design, and execution of the bank’s brand identity creation/adaptation on new products and services • Managing national marketing campaigns for the bank( handling ATL and BTL Material: Billboards, Unipoles, Radio Ad, Newspaper & Magazine ad campaign, Posters, Brochure editing, media bookings, editing press releases, digital campaign & website banners, etc.) • Sponsorship and CSR: Handling sponsorship requests and opportunities (studying its relevance to the bank’s CSR strategy, managing and preparing the sponsorship kit material, and post event on brand exposure follow up) • Copyright and distribution of press releases to targeted media and newspapers ( including media bookings and dispatch monitoring) • Managing financial press ad campaigns and the publishing of the yearly Annual Report • Internal Communications: Employee newsletter editing and content creation, emails to all employees, events announcements, etc. INTERNSHIPS _____________________________________________________________________________________________ October 2011 – Present Human Rights Watch Beirut, Lebanon Development and Outreach, MENA Region • Event Assistant: planning and organizing of the Human Rights Watch Annual Dinner 2011 in Beirut • Research on Prospect Donors/Sponsors for the event and organization July 2008 – September 2008 Dar Al Handasah, Shair and Partners Beirut, Lebanon Position held: Intern at Human Resources Department Assisted in: • Day-to-day operations of the human resources functions and duties • Recruiting and staffing logistics • Maintaining employee files and the HR filling systems • Performance measurement record keeping • Training logistics and employee development schemes PROJECTS ACCOMPLISHED _____________________________________________________________________________________________ February 2008 – June 2008 Lebanese Center for Policy Studies Mount Lebanon, Lebanon Position held: Research Analyst for “World Values Survey” Project • Conducting interviews across all Lebanese areas • Data collection and translation into statistical figures • Data report & presentation for further analysis and research findings EXTRA CURRICULAR ACTIVITIES ________________________________________________________________________________________ November 2008 – December 2008 Children’s Cancer Center Beirut, Lebanon Position held: Volunteer • Supervised children during their chemotherapy sessions • Assisted in the fundraising activities during Christmas SUMMARY SKILLS _______________________________________________________________________________________ COMPUTER SKILLS: MS Word, Excel, PowerPoint, Photoshop, and Adobe Illustrator LANGUAGES: Fluent in English and Arabic SOFT SKILLS: interpersonal Communication, Team-Building, Organizational, Time Management, Cooperative, positive attitude, and problem solving skills INTERESTS AND HOBBIES __________________________________________________________________________________ • Sports: Tennis, swimming, and aerobics • Artistic: Drawing • University Clubs and Societies: Latino Dance Club, Finance Club, PSPA Society REFERENCES ____________________________________________________________________________________________ Available upon request
