Work experience
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May 2014- Present. Rizk Advertising & Associates SAL- Beirut , Lebanon.
Regional Senior Account Manager for Japan Tobacco International(JTI) –Tanzania, West , East & Central Africa & UNDP (Specific Tactical Campaigns)
- Operate as the lead point of contact for any and all matters specific to JTI & UNDP.
- Build and maintain strong, long-lasting customer relationships.
- Develop a trusted advisor relationship with the JTI Team in all African Markets & with representatives of the UNDP.
- Manage all Projects & allocate & manage budgets pertaining to the clients handled.
- Ensure the timely and successful delivery of our solutions according to Client’s needs and objectives
- Developed & Proposed CSR projects for the client to enhance the image of the company.
- Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
- Forecast and track key account metrics. (KPI’s)
- Identify and grow opportunities within my territories and collaborate with Marketing & sales teams to ensure growth attainment
- Assist with high severity requests or issue escalations as needed.
- Develop, implement & manage all events & or workshops pertaining to the above mentioned.
October 1992-Present Restart Center for the rehabilitation of victims of torture & violence.
Freelancer in Communications , Events & Workshop Management
- Worked on all the Communication tools for the Organization (Brochures , Edits , short films , Website material Corporate Identity …)
- Organized all the Events & Workshops that are constantly conducted within the organization.
May 2011- November 15, 2012. Boulos Group- Lagos , Nigeria.
Marketing Consultant for Bel Impex Limited.(Consumer Tissue & Disposable Goods)(Project of 1 year)
- In General, Restructuring the Marketing/Sales Department, including recruiting and refining Job Functions within the department.(Setting Job descriptions & Training Programs both on the job & theoretically).
- Developing the New Brand strategy for the New portfolio expansion for both the short term & Long term roll out Plan.
- Understanding the Consumer Insights and developing into sound marketing strategies.
- Develop pricing strategies ,balancing firm objectives and consumer satisfaction.
- Identify, develop, and evaluate marketing strategy, based on knowledge of Management’s objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Manage all Projects to meet deadlines allocated by Management.
- Manage the budget per project & distributing in a cost efficient way .
- Develop Marketing Plans and strategies in line with Management objectives.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising agencies and merchandising & promotion units.
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
- Consult with product development and production team on product specifications such as design, color, and packaging.
- Compile lists describing product or service offerings.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products & lines, analyzing business developments and monitoring market trends.
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products.
- Initiate market research studies and analyze their findings.
- Conduct surveys to identify potential markets for products.
August 2009- April 2011 Patchi International.
Worldwide Franchise Marketing Account Manager.
- Identifying opportunities on an International level , while keeping in Mind Corporate standards & compliances .
- Contributing to the development of Corporate as well as Brand Communication.
- Developing Brand portfolio and maintaining current line.
- Maintaining the development of the Franchisees and assuring Brand coherence worldwide.
- Maintaining & also developing Client relations in order to expand business.
- Contributing to the Marketing Plan by advising on strategies , Platforms & Future projects , taking in mind Consumer insight and Market research.
- Investigating Potential Markets, by researching the feasibility of potential franchisee.
- Creating, supervising and implementing Events, both on the brand and corporate level.
September 2006- July 2009 Philip Morris Mgmt Services M.E.
Regional Marketing Executive-Levant
- Identify local and regional opportunities and issues, propose the action plans to reach the objectives set by higher management and monitor the Marketing Plans to meet Corporate targets.
- Contribute to effective Brand Management by proposing and implementing objectives per brand including new Brand launches and ensuring that these activities are supported by appropriate resources and programs(advertising, promotions & Media Plans)in order to maximize brand awareness within the consumers of each brand.
- Constantly evaluate areas for Brand development for existing and future brands and assisting upper management in identifying the optimal Brand Portfolio.
- Manage all Projects to meet deadlines allocated by Management.
- Manage the budget per project & distributing in a cost efficient way .
- Worked on the development of a CSR program that was implemented with the collaboration of the company’s Corporate affairs department .
- Constantly monitor shopper and market dynamics and identify consumer insights and communicate to the sales and marketing team through regular presentations and consumer oriented marketing activities.
- Propose and conduct development tests through consumer research in order to maximize consumer acceptance and Market competitiveness,
- Constantly evaluate and select the best suppliers in terms of quality ,price and delivery conditions and through supervision and training, improve the performance of suppliers(especially advertising ,media & promotions agencies)in order to maintain superior quality and meet company standards
- Collect ,analyze and consolidate market & competitive info continuously to provide management with recommendations related to business developments including ways to counter competitive activities.
- Ensure effective communication and implementation of Brand programs and activities with distributors .
- Control and implement creative promotional activities , supervise the promotional force to ensure effective and efficient promotions.
- Initiate, Plan and roll out all events related to Product Launches , Brand extensions and PR related Trade events .
- Set and Monitor all Budgets connected to the Brands and analyzed the efficiency and cost effectiveness of marketing activities in order to achieve the maximum return on all marketing expenses.
- Cooperate with all members of the area and regional brand team to ensure proactive internal communications and effective teamwork.
March 2005-September 2006 Kettaneh Tobacco Division (Distributors for Philip Morris Products).
Marketing Executive-Lebanon
Same responsibilities as above within Lebanon only.
April 2003 – March 1st 2005 Sanita Sal, Halat-Lebanon
Marketing Communicator
- Coordinated with Product Managers on Packaging & New Concepts for their products.
- Responsible for all above the line and below the line activities and communications between Sanita and its consumers.
- Manage all Projects to meet deadlines allocated by Management.
- Manage the budget per project & distributing in a cost efficient way .
- Handled the Sanita Consumer Magazine and Internal Newsletter(Content ,designs, printing and distribution)
- Coordinated all Key Account Promotional activities(Concept and Implementation)Locally & Regionally
- Arranged & managed all Exhibitions events & sponsorships in which Sanita Participate.locally & regionally
- Maintained and updated Sanita Website.
- Planned and implemented all advertising, promotional & Environmental campaigns for Sanita Products & Corporate Image.
April 2000- April 2003 Sanita sal Halat-Lebanon
Assistant Merchandizing & Consumer Unit Head
- Monitored & Organized work of the Unit. Planned & executed all the marketing activities occurring in the major points of sales and in major establishments such as Hospitals, Schools & Clinics.
- Was responsible for a team of 42 employees (32 Marketing Specialist & Promoters & 10 Merchandisers).
- Coordinated with Product Managers on implementation on Activities & Promotions.
- Submitted reports at end of each month concerning the progress & analysis of each event & activity performed in the unit.
1996 – April 2000 Sanita Sal , Halat-Lebanon
Product Specialist
- Securing the achievement of the strategic goals set by upper management.
- Studied the market, analyzed the data, set plans, coordinated the implementation, took corrective action & reported market situation relative to my product line.
February 1996- April 1996 LBC International –.
Trainee - Production & Promotional Departments
- Participated in Field work such as shooting & production of various programs.
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